The following are thoughts continuing from a previous article, “Pulling a Beyoncé: Why are artists releasing ‘surprise’ albums?” I recommend reading that post before viewing part two, but who the hell am I tell you what to do? Enjoy.
Ladies and gentlemen, we have been invaded. On September 9, a 54-year-old man who refers to himself as Bono sneaked into computer and left something. Bono, along with his cohorts (a 53-year-old man who answers to the name The Edge, a bass player named Adam, and a drummer named Larry), left a steaming pile of Innocence, stamped with a familiar Apple, on every Itunes user’s doorstep. The practical joke in question revolves around the intrusion of U2’s Songs of Innocence in the library of anyone with an Itunes account. U2 released the “surprise” album in conjunction with Apple’s unveiling of the Iphone 6 and Apple Watch. If you’d like to, you can read more up on partnership here.
Writer’s Note: I understand there are endless blog posts and Internet comments bashing U2. Personally, I have never shared that hateful sentiment; there are many U2 songs I enjoy, and I think they’ve made some very important albums. Go listen to Pop, a commercial failure largely due to the addition of electronica and dance elements, but an album that by today’s standards was completely ahead of its time. This is just one often overlooked landmark in the band’s catalog.
Okay, back to reality. Now, I haven’t listened to Songs of Innocence, so I can’t accurately judge whether or not the music is comparable to dog excrement. But many of the reactions I’ve seen to album’s unexpected, or should I say “surprise,” presence has been less then welcoming, a reception completely opposite from Beyoncé’s “surprise” release. Here are my two possible explanations as to why.
The first is a bit obvious. U2’s “surprise” album was not offered as a gift; it was placed without our notice on our phones and in our computers. Additionally, you may not delete the album. This unwanted placement makes Songs of Innocence another Apple IOS update that everyone hates. It’s like if someone were to come over to your house, and just left something in your bathroom for you to see every time you shit. It’s what I imagine anyone in a popular band feels when someone hands them a demo, “Here’s some free music.” *wink*. It’s obtrusive because you weren’t given a choice.
Point two. As I mentioned in the former article, music fans adore surprise releases because they feel special. You imagine that the artist had just finished the album and couldn’t wait share it with you. Logic would say the artist stands to lose money with no prior campaign, but money seems like a lesser thought. It feels genuine.
But Songs of Innocence is the complete opposite of that. Apple paid U2 an ungodly, but disclosed, amount of money for the right to release. The marketing budget alone was over $100 million! For decades, U2 have been the epitome of corporate rock, and now they’ve chosen to team with the poster child for big business. Therefore, the release of Songs of Innocence comes across as nothing but pandering. From this point on, any semi-popular artist who releases a surprise album will appear a little more calculated, a little phonier. And that’s all I have to say about that.
“I can’t live with or without you.”