matthew warhol: What are the other slogans?
Sarah Nicole Francois: Um, “URL to IRL,” because we’re bringing a lot of these internet designers together, creating a space for them. I’m a designer myself so I know the struggle of trying to be an independent designer and make a buck. It’s difficult. It’s difficult to get your foot in the door in this industry. It’s weird though because a lot of bigger brands feed off of people no one really knows. They steal their ideas but don’t give them the resources to build themselves. It’s hard to get into boutiques. So we’re creating that space for people.
Vanessa Barros Andrade: Most of our designers only have online shops. Now they get to be in a physical space.
matthew warhol: Who from Orlando is included?
Sarah Nicole Francois: Um, meeee. My brand is going to be in here. We’re going to have some bags. I’ve been burning stuff a lot. I’m so obsessed; it’s fucked up. I can’t stop burning shit.
Vanessa Barros Andrade: Gerry, he moved back from New York not too long ago. He just started designing clothes and I’m like, “I hate you!” His stuff is called Elevator, and it’s very, I want to say, luxury.
Sarah Nicole Francois: It’s really luxury, also minimal, like silhouettes. [Pointing] Those are culottes. He literally just made those and dropped them off like 15 minutes ago. John Jackson, he’s a local reseller. He resales BAPE and Supreme, but he also makes his own graphic tees and these super cool Mike Jones hats with the phone number.